Running a campaign

1. Create a segment in Contacts → Segments.
2. Create a campaign, choose an approved template and map its variables to contact fields or fixed text.
3. Review the eligibility preview. Contacts are excluded when they are opted out, have no recorded opt-in, or exceed your monthly message allowance.
4. Launch now or schedule for a time in your workspace time zone.

How sending works

Launching creates one recipient row per eligible contact (never more than one). The scheduler then sends in bounded batches. Transient errors are retried with exponential backoff up to 5 attempts. If a send's outcome is unknown, the recipient is marked Uncertain and is not retried automatically.

Statuses

• Attempted — a send was started.
• Accepted — Meta returned a message ID.
• Delivered / Read — reported by Meta webhooks.
• Failed — Meta or our checks rejected the message; the error code is shown.