Messaging compliance

Consent is required

Only message people who have agreed to hear from your business on WhatsApp. Record where and when consent was given. Campaigns and automated follow-ups only reach contacts marked Opted in.

Opt-outs are automatic

When a customer sends STOP, UNSUBSCRIBE, STOP ALL or OPT OUT (case-insensitive), the contact is marked opted out, pending campaign sends are skipped, and the event is added to their consent history. Customers can send START to opt back in.

Not allowed

• Purchased, rented, shared or scraped contact lists.
• Unsolicited bulk messaging, or trying to bypass WhatsApp limits, quality ratings or template rules.
• Content prohibited by WhatsApp's Business and Commerce policies.

We may suspend workspaces that break these rules.